SodaStream has enlisted Sir Rod Stewart and Game of Thrones actor Thor Bjornsson for its latest campaign, which is focused on the global damage caused by single-use plastics.
The video features a singing sea turtle – which is voiced by Stewart – calling on people to take responsibility and reduce plastic use.
Taking place on an island of plastic waste, a choir of people and marine animals sing an extract from Ocean of Change, a song written for the campaign.
SodaStream CEO Daniel Birnbaum said: “Plastic has become a pandemic threat with its impact upon human health still unknown, but with devastating environmental consequences to our oceans and marine life.
“In this campaign, we wanted to give a voice to marine animals and, together with them, encourage people and corporations to switch from single-use plastic to reusable packaging.”
Sir Rod Stewart said: “I have a great love for our oceans and marine life and was happy to lend my voice and support to this campaign. If it helps raise awareness and effect simple changes like switching to reusable bottles then I’m honoured to be a part of it.”
The video has been launched alongside a new SodaStream website which encourages consumers to take a stand against single-use plastic.
Birnbaum added: “While one reusable SodaStream bottle can save thousands of single-use plastic bottles, the world needs to change more than just its drinking habits to combat the global pollution hazard. We should all do our best to shift away from single-use plastic including straws, cups, bags and bottles. SodaStream hopes that this campaign will encourage many to make the change. It’s in our hands.”
PepsiCo announced earlier this year it had secured a deal to acquire Israel-headquartered carbonated water machine maker SodaStream for $3.2 billion.
© FoodBev Media Ltd 2018
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