A new report on Greek Style Yogurt Innovation from Zenith International has highlighted six key themes driving new product development worldwide.
The theme are:
– functionality
Over 60 in-depth product profiles contain images as well as a detailed product overview, description of the innovation and current use in the market. These are categorised under 11 headings – low calorie, line extension, limited edition, new entrant, children, indulgent, organic, packaging, drinkable, category crossover and frozen.
“Global production of Greek style yogurt has grown substantially, with Europe and America now the major consumer markets,” commented Zenith chairman Richard Hall.
“In the United States, Greek style yogurt sales soared to over $1,500 million in 2013.
“Taste and texture have been instrumental to sales growth for Greek style yogurt, but health consciousness is becoming increasingly important. Consumers are opting for natural products which offer added elements of excitement and novelty not always associated with regular yogurt.
“This report offers a comprehensive overview of current trends and the latest in new product development for anyone looking to enter or already present in the Greek style yogurt market,” he concluded.
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