UK-based Skinny Brands has revealed a new 4% ABV lager which is gluten-free, vegan-friendly and contains 89 calories per bottle.
Skinny Brands created the drink to answer growing consumer demands for low-calorie alcohol, and the beer is made using a special brewing process which removes residual sugars from the drink.
Skinny Lager is packaged in 330ml bottles and will be available in packs of four, ten, and 12 in the UK.
Allan Moffat, Skinny Brands’ marketing manager said: “Our new, full-flavour Skinny Lager appeals to a wide variety of consumers looking to drink differently.
“We have a genuine passion and desire to meet consumer demand when it comes to low-calorie alcohol, without compromising on taste.
“We have big plans for the brand this year with a comprehensive sampling and events programme which kicks off with an International Barbarians Rugby match on the 24th March.
We’ve set an ambitious target to sample over one million bottles with consumers this year at various events – and we’re confident that everyone who tries Skinny Lager will love it!”
The Skinny Lager range is now available from UK supermarkets such as Tesco and ASDA and online at Morrisons.
© FoodBev Media Ltd 2022
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