UK-based Skinny Brands has launched its 4% ABV Skinny Lager in aluminium bottles to replace its current glass bottles at festivals and events throughout the year.
The brand said it is responding to a consumer backlash against plastic cups, which are often used to serve drinks at festivals.
The announcement follows a decision by more than 60 independent festivals in the UK to commit to banning plastic straws immediately and all single-use plastics by 2021.
Skinny Brands marketing director Allan Moffat said: “Typically, lager is served in plastic cups at festivals and outdoor events. Our customers tell us they prefer to drink out of a bottle, so we have developed a sustainable alternative that ensures our lager tastes as good as it would out of a glass bottle.”
“Everyone has seen the impact that waste, particularly plastic, is having on our planet, and we wanted to make sure we were contributing to the solution and not the problem. The aluminium bottle is a step in the right direction and it is part of our commitment to using recyclable or reuseable materials at events.”
Skinny Brands will be trialling the bottles at events this year with plans to roll them out across pubs, bars and restaurants in the future.
Skinny Lager was launched earlier this year as a response to demand for low-calorie alcohol, and is made using a brewing process which removes residual sugars from the drink.
© FoodBev Media Ltd 2019
World Food Innovation Awards open for entries!
Have a Food product worthy of an innovation award? Then you’re invited to enter the World Food Innovation Awards.
Don’t delay – enter here today!