“We’re delighted that Irn-Bru has become a sponsor. It’s the perfect partner for both Sky and Super League, and we’re looking forward to working with such an iconic brand,” said David Shore, Head of Sponsorship for Sky Sports.
Paul Kimberly, Commercial Director at Rugby Football League, voiced similar enthusiasm: “It’s fantastic news that our long-standing relationship with AG Barr will continue for at least another two years thanks to this contract extension.”
The company stated that the sponsorship with Sky Sports and Rugby Football League will raise the profile and visibility of Irn-Bru, reaching more than 10 million viewers through the 60 live games broadcast during the season.
“Irn-Bru is enjoying strong growth in the market, and with these two new partnerships, we look forward to another successful year,” said Adrian Troy, Head of Marketing at AG Barr. “We’re delighted to be associated with Super League and Sky Sports, and this coming year promises to be exciting. This is a great brand fit and we’re confident that the partnership will help us drive further growth in the coming years.”
Irn-Bru is one of three AG Barr brands supporting the League in 2009. Strathmore Spring Water is the official water partner, and Taut is the official sport drink which has branding on referees’ shorts.
Launched by AG Barr in 1901 as the ‘invigorating & refreshing tonic beverage’, Irn-Bru has experienced solid results, delivering a 5% growth in 2008 and the brand is now valued at £250m.
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