Designed to appeal to a new generation of vodka drinkers as well as Skyy’s dedicated fans, the print advertising campaign is shot by photographer Raymond Meier, and kicks off the global ‘Skyy Sexy’ marketing campaign.
“The new Skyy Sexy advertising is an inspired evolution of our groundbreaking marketing through the years,” said Andrea Conzonato, COO/chief marketing officer, Skyy Spirits. “We have partnered with the always intriguing photographer Raymond Meier to create a bold new take on Skyy’s alluring persona, filling each ad with striking images that open the mind to am sexy possibilities, but always lead you back to our world-famous blue bottle.”
The ‘Skyy Sexy’ ads will first appear in the October issues of national general consumer print and spirits industry trade publications, such as Cosmopolitan, ESPN, Maxim, InStyle, Out, Rolling Stone, MarketWatch, Beverage Dynamics and Tasting Panel.
Those will be followed by additional print publications, as well as online executions, billboards, transit and large-format wall installations in the US through the end of the year. The campaign will roll out globally in 2011 through broad above- and below-the-line marketing initiatives.
Source: Skyy Spirits
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