Organic Konjac range Slendier has relaunched in new packaging and secured a new listing with online retailer Ocado.
Slendier is the original Konjac ‘pasta’ brand from Australia and was introduced to the UK in 2011. Available exclusively through natural and organic wholesale distributor Tree of Life, the brand has refreshed the packaging across its range of six products, moving to a new cartonboard box format that features serving suggestion photography and strong product benefit claims on the front of the pack.
Made from the Asian root vegetable Konjac, Slendier is organic, gluten- and fat-free and is a source of fibre. With 10 calories per serving, it’s available in six different formats: Spaghetti, Angel Hair, Noodle, Fettuccine, Lasagne and Rice Style. Each 400g pack contains two 125g servings when drained and is priced at (RRP) £2.49.
“Slendier was one the first brands to bring Konjac to the UK, and since it launched three years ago, it has built up a loyal customer base predominantly through the health food channel,” said Mike Kilcourse, commercial director at Tree of Life. “The new packaging gives it a wider consumer appeal, with clear health claims and recipe ideas to give mealtime inspiration whether you’re watching your weight or just want to cut down on carbohydrates, fat or gluten in your diet.”
To coincide with the launch of its new packaging, Slendier has secured a new listing with five of its products with online supermarket Ocado.
© FoodBev Media Ltd 2024