The new iced drink will be available at Odeon, Vue, Empire, Reel and Showcase cinemas and will be accompanied by an extensive social media campaign.
Tango Mango Ice Blast follows the launch of Slush Puppie’s original iced crystal Tango soft drink, Tango Ice Blast.
“Tango Ice Blast is a cool, enjoyable, unique soft drink and so it made sense to create a unique, limited edition, great-tasting flavour for our consumers,” said Slush Puppie head of European marketing, Zoe Cooper. “Our research shows that the mango taste profile will widen our audience and encourage new consumers into the brand.”
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