The new creation is based on the popular in-game delicacy and features a blackcurrant cheesecake taste. As part of the partnership, consumers will be offered 200 free Rox – Moshi Monsters’ in-game currency with every 230ml and 341ml cup of Slush Puppie.
“Slush Puppie is extremely excited about the partnership we have developed with Mind Candy,” said Slush Puppie head of European marketing, Zoe Cooper. “The Moshi Monsters brand is a perfect fit for our product and those who consume it. It’s the first time we have ever partnered with another brand to deliver a unique on-pack promotion and flavour. We feel the partnership will continue to drive desirability for Slush Puppie by positioning the brand at the heart of what’s cool and motivating for kids, while also giving parents a reason to buy.”
With over 80 million registered users in 150 territories worldwide, Moshi Monsters is one of the most popular online games. The title features a world of adoptable pet monsters and lets players navigate through a variety of missions and puzzles.
© FoodBev Media Ltd 2024