UK snack start-up, Small Giants, is rolling out a range of bite-sized savoury crackers made with cricket flour, in an effort to promote insects as a sustainable source of protein.
Small Giant Crackers are made with 15% cricket flour, which is said to bring an umami taste, high protein content and vitamin B12 to support the immune system.
With 9g of protein per 40g pack, the snacks contain twice as much protein as fat, are a source of fibre and contain no added sugar.
The oven-baked crackers feature three flavour varieties – tomato and oregano, turmeric and smoked paprika, and rosemary and thyme – and Small Giants says they are perfect for snacking, dipping, and sharing.
Previously known as Crické, which launched in the UK in 2019, the start-up created a new brand identity and product range after raising £150,000 in investment to launch Small Giants on 30 October.
With the new products, the start-up aims to disrupt the healthy snacks market and promote the benefits of insect-based products both to the planet and peoples’ health. According to Small Giants, crickets offer a viable sustainable source of protein as farming insects requires only a fraction of all the natural resources needed to produce traditional protein sources.
“While people are starting to understand the reasons to include edible insects in their diet, they may be put off by the yuck-factor, but once people try our revolutionary snacks they love the taste and the taboo is broken,” said co-founder and CMO of Small Giants, Francesco Majno.
He added: “As attitudes towards edible insects are changing, we want to bring excitement, innovation and new consumers to the savoury snacks market which has seen little change in recent years. 42% of British consumers are now willing to try eating insects.
“We’ve created a planet-positive insect-enriched snack that tastes great and offers a genuine alternative to those wanting to cut their consumption of animal-based foods and find an alternative source of protein.”
The crackers have recently won stars at the Great Taste Awards 2020, reportedly marking the first product made with insects to win the award.
Small Giants has recently been signed up by Tree of Life for UK distribution and its snacks will initially be available direct from the website and Amazon for an RRP of £1.50.
© FoodBev Media Ltd 2020
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