Smart labels: Adding intelligence to packaging

Xeikon Café TV – Smart labels webcast
5 November 2020
4:00-5:00 PM (CET)
10:00 -11:00 (EST)

Adding a “machine-readable” identity can unlock a world of opportunities for all parties involved in any stage of the product lifecycle: From raw materials to manufacturing to logistics to consumption to recycling.

Sounds strange or complicated? Well, in fact, it isn’t. Are you:

• A marketeer looking for ways to increase the UX around your products?
• A production or logistics manager challenged to improve the quality assurance of your products?
• A label or packaging printer looking for new digital manufacturing applications?

Join this Xeikon Café TV edition focusing on smart labels as connected labels, bringing consumers closer to brands and providing useful data to continuously improve your products and services.

We start our live webcast at 4:00 PM (CET) / 10:00 (EST) time to discuss topics including:

• What are smart labels and where to use them? 
• The “Vellamo” case: Adding smart labels to water bottles? Why? What were the challenges?
  How to create value?
• The broader picture: What are the typical applications and why
• The smart label story of Nordic Label
• Q&A

We think you’re going to like adding intelligence to your packaging!

Register now to join the event powered by insights from respected industry experts, including:

• This sessions’ moderator: Amy Machado – Research manager for IDC’s imaging, printing, and document solutions division
  Amy Machado’s research focus includes the production printing market as well as the label & packaging printing market, with an emphasis on how the DX (digital transformation) economy is making digital technologies a large growth opportunity. www.idc.com
• Marko Rintanen – Production director at Nordic Label
  Marko Rintanen’s key objectives at Nordic Label are to boost efficiency, promote and utilise automation in smart ways, optimise data and process flows, and most importantly enable the incredibly committed and experienced team to deliver the highest quality on time to meet all customer expectations. www.nordiclabel.fi
• Sami Poukka – Vice-president, global business & segment development, paper laminate SBU at UPM Raflatac Oy
  As vice-president, global business & segment development, Sami Poukka’s role is to strategise product development and marketing for food, logistic, e-commerce and retail segments within UPM Raflatac, and find and coordinate the right partners and supplies. www.upmraflatac.com
• Teemu Oksa – Acting president of Vellamo North America
  Teemu Oksa has history and background in private equity, additionally acting as a managing partner of Global Partners and responsible for Global Partners’ Canadian investment portfolio. Additionally, Oksa is an active board member in a few key companies on their investment portfolio. www.vellamo.com
• Jeroen Van Bauwel – Director, product manaement at Xeikon
  Jeroen Van Bauwel Joined Xeikon in 2000. Jeroen has been leading the application support team and is also responsible as product manager for Xeikon’s digital front-end. In 2012, he assumed expanded responsibilities as director of product management. www.xeikon.com