Diageo-owned Smirnoff has expanded its line of spiked seltzers in the US with the launch of a raspberry rosé variant.
Introduced across the country ahead of summer, the beverage has 90 calories per 12oz serving and is free from sugar and artificial sweeteners.
Diageo said the beverage is ideal for poolside parties, backyard barbeques, beachside bon fires and rooftop drinks.
The raspberry rosé flavour joins the range which was launched early last year with three variants: watermelon, cranberry and lime, and orange and mango.
Krista Kiisk, Diageo brand director for flavoured malt beverages, said: “America’s love affair with rosé is still going strong so our raspberry rosé is a natural addition to our hard seltzer portfolio.
“Whether you’re someone who enjoys a crisp cocktail with dinner or you’re looking for the perfect summer drink, at 90 calories and one carb the marriage of raspberry rosé flavour with the refreshing taste of spiked seltzer is guaranteed to be a crowd pleaser.”
The beverage has an ABV of 4.5% and a recommended retail price of $8.99 for a pack of six slim line cans. In the coming weeks, a variety pack of 12 with all four flavours will be launched.
Diageo’s range expansions have continued this year with the introduction of Tanqueray gin made from Seville oranges and an almond-flavoured Baileys.
© FoodBev Media Ltd 2019