Smirnoff Gold is a blend of Smirnoff No 21 premium vodka with a hint of natural cinnamon flavouring and garnished with real, edible 23 carat gold leaf.
Available in all channels from mid-August, the launch will be supported by a £4.5m integrated through-the-line campaign.
The suggested RRP for Smirnoff Gold is £21.95.
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