The creative tells the story of two characters, a man and a woman, who are lost in a hotel and find themselves unexpectedly in a lively bar. Driven by the music, we see snakes appear from the sleeves of a barman’s shirt and on to the bar, where they pick up a bottle of Smirnoff Red and mix with apple juice and lemonade to create Smirnoff Apple Bite. The female looks on, hypnotised, as the bar slowly descends into chaos with dancing and loud music before suddenly returning to its original state. At that point the end frame appears with a shot of the Smirnoff Red bottle and the spellbound couple in the foreground, with a new couple pictured in the background entering the bar. There will be a second version of the ad to air from the 7th October which will hero Smirnoff Gold.
Karen O’Shea, marketing manager for Smirnoff Western Europe at Diageo, says: “Smirnoff is leading the way in innovation within the vodka category and the launch of Smirnoff Gold and the Smirnoff Apple Bite builds on our ‘Drink Inventively’ positioning by inspiring consumers to enjoy Smirnoff in new ways. We are pleased to show our continued support and commitment to Smirnoff by investing heavily in the brand and engaging with consumers.” The innovative Apple Bite signature serve is a blend of Smirnoff vodka, lemonade and apple juice and can be enjoyed with any vodka from the Smirnoff portfolio including new Smirnoff Gold – a blend of Smirnoff No.21 premium vodka with a hint of natural cinnamon flavouring, and garnished with real edible 23 carat gold leaf.
Source: Smirnoff
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