Salmon processing company MacKnight has launched an innovative new salmon product to sit alongside its Simple Salmon range, as it looks to develop its reputation as specialists in salmon product diversification.
Simple Salmon Smoked Bacon is made from cuts of Atlantic salmon, cured with a blend of rock salt and sugar before being air dried and gently smoked for 48 hours. The result is a bacon-style salmon offering that MacKnight says will “provide a more ‘accessible’ healthier lifestyle option to meat”.
The product, which is abundant with Omega 3, will be sold in UK outlets of Whole Foods Market at a price of £3.49 per 170g pack. This is the first time that Simple Salmon Smoked Bacon has been stocked by a British multiple retailer.
Tony Ingham, chief commercial officer for MacKnight, said: “Simple Salmon leads the way with its great tasting ‘alternative’ salmon products which require quick and easy preparation whilst providing a delicious (and adventurous) nutritious meal – which fits extremely well with Whole Foods healthy eating ethos. Salmon Bacon is just one of our many products in the Simple Salmon range which we hope to launch into retail over the coming months.”
© FoodBev Media Ltd 2020
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