The Smurfit Kappa packaging benchmark includes key market sector requirements, gives performance rankings for current solutions, highlights the most cost-effective and functional options, and proposes innovative solutions to fulfil market requirements at reduced cost or to add value at minimum extra cost.
The study focused on packaging performance within the retail supply chain for 0.3-0.5L can trays. It included logistic efficiency, mechanical performance and appearance on shelf evaluations. It aimed to identify packaging options that would hold pack contents together, improve containability, prevent buckling, reduce transit damage, enhance on-shelf presentation and reduce shelf filling time.
Tim Oakley, national account manager at Smurfit Kappa, said: “Our company has been making beer and beverage can trays for decades. We know this market segment inside out and fully understand its functional requirements. We were therefore in a perfect position to ‘measure’ performance in this area.
“Retailers often complain about stock ‘shrinkage’ because of damaged cans; that torn trays affect shelf image and that there’s a loss of time filling beers and beverage shelves. This is all due to poorly designed beer and beverage trays.
“Through our work – and due to our extensive knowledge of other packaging sectors – we’ve not only been able to identify functional best practice and outline innovative solutions, but also identify various opportunities for cost savings. We can now share this information to brand, marketing and product design managers at beer and beverage manufacturers throughout the UK.”
Source: Smurfit Kappa
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