UK snack bar brand Perkier has announced it has raised £1 million in crowdfunding to invest in the expansion of the company.
Perkier exceeded its original £400,000 campaign target by 250%. The company plans on investing the funding into marketing, in-store activation, innovation and recruitment.
The funds will accelerate the brand’s growth by “increasing investment in digital marketing to grow brand awareness and sales, in-store activation to catch the shopper’s eye, innovation and expanding its high-performance Perky team”.
Perkier’s snacks range is all-natural, gluten free, vegan and palm oil-free – with added vitamins and probiotics for immune support. The company claims its bars contain up to 60% less sugar, 100% more fibre and 34% more protein than other competitors in the snacking sector.
Ann Perkins, managing director at Perkier, said: “We are blown away by the response from investors and so excited to be implementing our plans. We’re on a mission to make the healthiest snacks on the planet. But we don’t just care about your health, ‘cos every snack we make tastes good, does you good and doesn’t mess up the planet.”
She continued: “Consumers are bored of snacks that pretend to be healthy, taste like cardboard or greenwash their offer. This investment will fund digital marketing, in-store activation, innovation and recruitment. We’re here to shake up and grow the category.”
The Perkier range is available in Morrisons, Sainsbury’s, Asda and Amazon.
© FoodBev Media Ltd 2021
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