Sneak Energy has expanded into the canned energy drink market with the launch of three new products, as it aims to meet the convenience trend.
The new launch marks the brands first move outside of the powdered-energy drink market.
Made with all-natural flavours and colours, the drinks are available in three flavours: Blue Raspberry, Tropikilla and Strawberry & Watermelon.
Each 500ml can offers 150mg of caffeine and contains no sugar and preservatives.
The drinks expand the brand’s existing line up of six powered energy drinks plus limited-edition flavours released throughout the years.
Launched in 2018 by Jonny Teeling and Will Peirce, Sneak Energy has targeted those in the gaming and creative industry.
“Our expansion into canned drinks is primarily to meet the requirements of modern lifestyles and for convenience,” said Will Peirce, co-founder at Sneak Energy.
According to the brand, the canned range boasts the inclusion of performance enhancing ingredients to deliver a cognitive boost.
Peirce added: “Just like our powder formula our canned energy formula provides 150mg of caffeine to provide energy without the jitters or crash associated with sugary energy drinks. It also delivers enhanced alertness, focus and concentration through the addition of lesser-known ingredients such as ginseng and theanine, while still delivering caffeine, taurine and a healthy dose of B vitamins.
“Whilst it is hugely exciting to launch Sneak Energy in the canned drinks market, we’re still very committed to producing new and innovative powder flavours, and we have a number of announcements planned in 2020.”
Jonny Teeling, co-founder at Sneak Energy, added: “Brand is just as important to us as the product itself and it’s clear that consumers are choosing brands as a form of self-expression. Sneak was created to meet that desire for the creative industry spanning gamers, developers, producers, photographers and everything in between.”
Cans of Sneak Energy are available in cases of 12 exclusively online for £23.99.
© FoodBev Media Ltd 2021
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