Snickers produces eerie Halloween pumpkin-carving advert

Snickers has launched an eerie new advertisement for Halloween, featuring the talents of pumpkin carving artist Jon Neill.

The advert begins in a suggestively sinister vain by showing Neill parking his car next to a dark field in the middle of the night, wandering out with a shovel in his hand, and returning to slam shut the tailgate of his car. He is then seen in his workshop carving a caricature of a screaming face, and talking the viewer through the process involved in his work.

The creative, just in time for the holiday later this month, builds on the existing Snickers tagline of “you’re not you when you’re hungry” by showing three of Neill’s snarling creations and asking, “who are you when you’re hungry? It also showcases Snickers’ new personalised packaging, with hunger symptoms and personalities such as drama mama, loopy and feisty seen on pack.

The television spot was created by agency BBDO New York.