Soft drink manufacturer SodaStream has announced it has purchased 100% of the share capital of distributor OPM France in a €17.5 million deal.
OPM France SAS is SodaStream’s exclusive distributor in France, and the company says the acquisition represents a massive opportunity to grow its presence in the country.
Daniel Birnbaum, the chief executive officer of SodaStream said: “We are excited to have completed the acquisition of our French distributor.
“We have long viewed France as a strategically important market with tremendous growth potential.
“I am confident that under the direction of our European leadership team, we can reignite demand for our home carbonation system and significantly increase household penetration from current levels.”
Last year, the Israeli company expanded its home beverage product portfolio with the limited-edition Sparkling Gold alcoholic concentrate, which turned water into sparkling wine, and a range of fruit and herb infusions.
© FoodBev Media Ltd 2018