SodaStream has partnered with Tomra to launch reverse vending machines that allow customers to return used CO2 canisters for recycling.
SodaStream-branded reverse vending machines are now being installed in retail stores across the European Union and the US, and machines are already in operation in Sweden and France.
CO2 canisters are utilised by SodaStream machines to make sparkling water or other carbonated beverages. The goal of the partnership is to make cylinder exchange more efficient for both retailers and SodaStream customers, and ultimately increase canister recycling for reuse.
The companies also claim that the solutions are ideal for retailers in a post-Covid world, as they aid social distancing protocols as customers no longer need to go to customer service points to return used CO2 cylinders.
Eyal Shohat SodaStream CEO, said: “We hope the Tomra reverse vending solution will bring smoother logistics for both SodaStream retailers and customers, and make it even easier for streamers to exchange their cylinders and do their part for the environment.
“We take pride in partnering with an industry leader that shares our vision to make the beverage space more sustainable.”
Anneli Forsman, senior vice-president for Tomra collection solutions in Northern Europe, added: “This partnership expands the ways in which Tomra reduces waste in our environment.
“The closed-loop recycling of drink containers and now the facilitation of reusing CO2 cylinders are examples of how Tomra is leading the way in contributing to a circular economy.
“We are delighted to bring Tomra reverse vending technologies beyond traditional can and bottle returns to new and meaningful applications.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial