Smart, space-saving and 100% recyclable, the patented capsules are designed to release the exact amount of flavour in a single dose to make a litre of flavoured, sparkling drink.
SodaStream Caps will be the beverage brand’s first flavour concentrate in a capsule that enables people to make fizzy drinks at home in an instant. All users need to do is click a cap into SodaStream’s freshly carbonated water to create a flavoured, sparkling drink in seconds.
The caps range will be available in a mixed pack of Pink Grapefruit, Lemon Lime, Orange and Cola.
SodaStream says that it’s a healthier alternative to traditional soft drinks, containing a fraction of the calories and sugar when compared to leading competitors. I’m not sure about this when you take a look at all the beverage industry is doing, with players large and small reformulating to lower-calorie and natural drinks. You have to take this evolution in the drinks industry into account when looking at competitors.
“There’s a growing trend towards capsules in the drinks industry, particularly with the explosion in popularity of coffee capsules, estimated to be worth over £5.8bn globally,” said Fiona Hope, managing director at SodaStream UK. “SodaStream Caps bring the hugely successful single-use caps trend from the hot beverage industry into the soft drinks sector, revolutionising the way people enjoy homemade sparkling drinks. Our aim is to give consumers a smarter way to enjoy fizzy drinks, providing consistent flavour delivery that’s stylish, space-saving and convenient for time-conscious consumers.”
Limited edition Christmas cocktail flavour SodaStream Caps will also be introduced, enabling consumers to make homemade cocktails over the festive season. Available from October 2014, the range will feature eight cocktail flavours, including Margarita, Cosmopolitan, Mojito, Pina Colada, Vodka Mango, Gin & Cucumber, Gin & Pink Grapefruit and Peach Bellini. The flavours can be enjoyed as a ‘mocktail’, or as an alcoholic cocktail by simply adding their preferred spirit.
SodaStream Caps first appeared in the US at the end of last year. Check out this video …
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