Following Keurig Green Mountain’s announcement that it has cancelled its Keurig Kold at-home carbonated soft drinks maker, SodaStream has stepped in and said it will be offering a new Fountain Jet sparkling water maker to any Kold owner who snaps a selfie of themselves with the machine.
“As the world’s largest home carbonation brand with more than 25 million users, we at SodaStream invite disappointed Kold users to enjoy fresh sparkling water at home every day,” emphasised Doug Pritchard, president of SodaStream North America. “SodaStream offers an environmentally friendly and economical solution that we’re certain these people will enjoy for many years to come. As the number one sparkling water brand, we aim to revolutionise the beverage industry by supplying millions with a fun, healthy way to hydrate themselves and their families.”
Owners of the discontinued Kold machines can email a photo of themselves with the machine and their name, address, phone number and their Kold machine’s serial number to take part in the initiative. SodaStream will then send them a promotional code that can be redeemed for a free SodaStream Fountain Jet machine. The only cost is shipping and handling.
“At SodaStream, we have long known that the future of at-home carbonated beverages would not be single-serve, sugary drinks but rather multi-serve, sustainable sparkling waters,” added Pritchard. “SodaStream sparkling water makers are space efficient, affordable and easy to use. Consumers want healthy sparkling waters they can make and enjoy at home.”
The SodaStream offer is limited to the first 2,000 eligible applicants.
It originally only applied until 17 June, but has been extended until 30 June.
“The response has been so positive, we want to make sure every disappointed Kold user gets a chance to upgrade to SodaStream,” said Emma Froelich-Shea, VP of marketing for SodaStream USA. “We heard from folks who weren’t able to send in their selfies yet. Well, at SodaStream, we never leave people out in the Kold. That’s why we’re extending our ‘Snap A Selfie’ offer until June 30 2016. Disappointed Keurig Kold users will soon appreciate that SodaStream does everything the Kold was supposed to do, and more. Indeed, with SodaStream – the number sparkling water brand in the world – you can carbonate pure, simple water in seconds to enjoy the world’s freshest, most delicious sparkling water instantly. That’s something Kold never offered and SodaStream has long understood. Drinking more water is the healthy upgrade we’re all trying to make.”
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© FoodBev Media Ltd 2021
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