Soft drinks brand Zeo will launch a range of drinks with zero added sugar, accompanied by ‘a major brand relaunch’.
The product has been reformulated in response to demand for a lightly sparkling fruit drink with no added sugar. The range now includes four fruit and botanical flavours, available in both 330ml sleek cans and 750ml bottles. They are orange and mango, cloudy lemon, peach and grapefruit, and cranberry and raspberry.
A new senior management team with experience in challenger soft drinks brands has also been put in place to help support growth – including former employees of Cawston Press.
The launch will be supported by a complete brand refresh and an integrated marketing campaign, including sponsorship of major wellness events such as Be:Fit and Balance Festivals.
Zeo head of marketing John Mulvey said: “Our single-minded aim has always been to offer a positive choice for consumers looking for a healthier, natural and no added sugar alternative to conventional soft drinks. We’ve invested heavily in this exciting relaunch and are confident that the demand from today’s more health-conscious consumers is only going to grow.”
Zeo is blended from naturally sourced ingredients, 75% sparkling spring water, fruit juice and botanicals. The portfolio of four low-calorie natural flavours with no added sugar and botanicals contains an average of just 10-12kcal per 100ml and already has a Food Standards Agency Green traffic light for total sugar content.
The new range will be available across Tesco, Sainsbury, Nisa and Bestway across the UK from April.
The recommended retail price for a 750ml bottle is £2, while a 330ml bottle is £1.19.
© FoodBev Media Ltd 2021
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