Soft drinks brand Zeo has unveiled a new packaging design and new product innovations, which it will use to ease a shift in focus from premium carbonated soft drink consumers to light-to-medium carbonated soft drink consumers.
Available in 275ml and 750ml formats, the new Zeo collection consists of peach and grapefruit; zesty lime; blood orange and citrus; mixed berry; cloudy lemonade; and spiced cola varieties. They will be rolled out this month in sleek new glass bottles, with a new masterbrand logo which reflects the drink’s natural credentials.
The products combine stevia with pure cane sugar, leading to a sugar level of just 2.2g in every 100ml of liquid – significantly less than similarly positioned products, the brand claimed. The new range contains 30 calories per 275ml serving.
Zeo marketing director Ian Greengrass said: “At Zeo we are committed to producing a unique, exciting soft drink that not only satisfies consumer demand but also really challenges the category and conventional soft drink norms. We know that soft drink lovers today are savvy and actively seeking out low sugar alternatives to the soft drink selection typically available on the supermarket shelf. Our ultimate goal is to make it the new standard in carbonated soft drinks.
“We’ve listened to our audience and are proud to reveal a new flavour range which not only tastes great, but also contains just 30kcals per 275ml bottle. Retail stockists confirmed include Tesco and Co-op and we look forward to securing further listings post re-launch and as we further grow and develop the range.”
© FoodBev Media Ltd 2021
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