UK seltzer brand Something & Nothing has raised £450,000 in funding and launched in the US through a distribution deal with Iris Nova.
Something & Nothing seltzers are made using grape and lemon juices, along with a blend of extracts, other juices and botanicals.
The brand says that it donates 1p from every can sold to Glimpse, a collective who ‘use creativity for the good of society and the planet’.
In recent months, Something & Nothing has closed its first full raise round, and the company reports that its direct-to-customer (DTC) business has grown 300% in this period.
According to Something & Nothing, it has partnered with a number of investors who bring networks, experience and connections in music, food, technology, experiential and festivals. These include Resident Advisor co-founder Nick Sabine, Mixcloud co-founder Nikhil Shah, and chef Magnus Reid.
Through the partnership with Dirty Lemon parent company, Iris Nova, Something & Nothing seltzers are now available DTC across the US, as well as from select venues in New York and Los Angeles.
Iris Nova has a proprietary DTC SMS-based ordering platform, which it is reportedly expanding to a portfolio of beverage brands.
Co-founder of Something & Nothing, Olly Dixon, said: “Iris Nova have a family of amazing better-for-you drinks, a fantastic distribution network and a huge direct-to-customer base of modern consumers that utilise Iris Nova’s technology platform for seamless ordering. They are the perfect partners for us to enter the US market with.”
The brand’s next ‘major project’ is to launch a range of alcoholic seltzers this Autumn.
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