Malt loaf maker Soreen has launched a new chocolate and blood orange flavour as part of its limited edition Scream range of lunchbox loaves.
The Halloween-themed snack is made using natural orange and blood orange flavourings with milk chocolate chips, and will be available in five individually wrapped lunchbox loaves with party ideas printed on pack. The Scream range will be listed in Tesco, Asda and Morrison’s until 8 November with a recommended retail price of £1.35.
Soreen UK managing director Paul Tripp said: “Our limited edition Scream range enjoyed great success when in launched in 2014, so we’re confident that this new flavour addition will be devilishly successful and build on the already strong growth in Soreen lunchbox loaves.
“Falling on a Saturday this year, Halloween will undoubtedly result in more consumers making the most of the opportunity to celebrate.”
© FoodBev Media Ltd 2022
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