Paris design agency Appartement 103 has worked with Ramon Bilbao, part of Diego Zamora Group, to create LaLomba – a new top-end rosé sub-brand that represents the most special wine of the range.
The Rioja winery briefed Appartement 103 to develop a new brand that would convey the innovative DNA of Ramon Bilbao’s brand with a premium and sophisticated image, targeting fashionable consumers and observing international trends in the rosé category. The Spanish wine sector is starting to rely heavily on “terroir” as a key quality indicator, so Lalomba was created to reclaim the terroir – or environment in which the wine’s grapes are grown – as the best characteristic to identify the authenticity and exclusivity of a wine.
LaLomba is a unique vineyard in one of the highest slopes in the Rioja region, Appartement 103 said.
The branding agency claimed that its brand story for LaLomba perfectly captures the wine’s terroir, and its special characteristics.
“Our design team created and translated the brand story into a fantastic illustration that has become the hero of the overall presentation,” said Appartement 103 creative director and co-founder Marc Savary. “With a label screened on the back of the bottle, Ramon Bilbao’s dream is portrayed and augmented through the [wine] inside. The front label resonates elegance with simplicity, ensuring that the spotlight shines on the illustration itself.”
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