In the US, Sparkling Drink Systems and Wilton Brands have partnered to launch the Copco Hydra Bottle featuring the ‘Twist&ViBE’ development of SDS’ ViBEration product line.
Twist&ViBE is described as ‘a new generation of on-the-go beverage solutions that offer consumers the ability to make any drink, any time, any where. FoodBev Media sees this as yet another entry in the fast growing ‘mix you own’ category.
“As well as boasting a great consumer brand and a high quality and robust product, Copco’s unique twist open body gives consumers the ability to add ice cubes directly into the bottle to help keep their drinks colder for longer,” explained SDS founder and executive chairman Serge Bueno. “This is an issue we have always identified, particularly for the US consumer who like their drink colder than cold and we are thrilled that we can now offer a really handy reusable bottle within the ViBEration product line.”
“As we continue to provide innovative beverageware solutions to the industry, the partnership with SDS was a natural fit,” said David Starr, vice president design and innovation for Wilton Brands. “By bringing together our high quality and great design with SDS’ market leading technology, we will provide a consumer experience that is truly unique in the beverage space.”
ViBEration is SDS’s new generation of at-home carbonation appliances and on-the-go beverage solutions that use a patented powdered technology to deliver fizz, flavour and functional benefits all in one pod, and with no CO2 cylinder. With ViBEration, SDS has created a system that promises the consumer the ability to create unique beverages, whether hot, cold, sparkling, still, and with water or milk. As well as offering traditional soft drinks and flavoured and functional waters including electrolyte water, SDS recently announced the expansion of the brand’s offering with the introduction of two new ranges; an innovative ‘pre-brewed coffee’ collection and Rainbow Power, the first fully natural calorie killer beverage range.
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