Talking Rain-owned carbonated beverage brand Sparkling Ice has launched a limited-edition cranberry frost flavour in the US ahead of the holiday season.
Featuring sweet cranberries and ginger, the drink is bottled in a clear frosted label with Sparkling Ice’s signature three-dimensional ice cube on the packaging.
Similar to the full Sparkling Ice portfolio, cranberry frost is a zero-calorie, zero-sugar beverage made with antioxidants and vitamins.
Talking Rain CEO Chris Hall said: “With the holidays being one of the most anticipated times of the year in the beverage category, we wanted to create a unique and bold-tasting, limited-edition flavour for our consumers to enjoy throughout the holiday season.
“We’re always looking to create new and exciting flavours to delight our consumers, and with the continued demand for ginger-flavoured products, we believe the new limited-edition flavour will appease our customers’ preferences and their palates.”
Sparkling Ice cranberry frost also features a series of seasonal mocktail recipes on the bottle packaging for consumers to conveniently access and use for entertaining at home.
“It’s a small gesture, but just another way we wanted to surprise and delight Sparkling Ice fans this holiday season,” added Hall.
The new beverage is now available in the US until the end of the year. As part of the launch, Sparkling Ice has rolled out a limited-edition club pack, featuring three flavours: cranberry frost, ginger lime and crisp apple.
Last month, Sparkling Ice released a caffeinated line of sparkling drinks, available in five flavours.
© FoodBev Media Ltd 2019
World Beverage Innovation Awards – ENTER NOW!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.