Craft soda brand Sparklingly Sober has launched to market in Scotland as it seeks to offer an alcohol-free alternative to fizzy wine.
Made in small batches, the beverage blends Scottish water, rhubarb, elderflower and ginger spice – and contains 52 calories per 250ml glass.
Sparklingly Sober said it is responding to the increasing number of consumers in the UK who want to reduce their alcohol intake, driven by a move towards healthier lifestyles.
Craig Strachan and Hannah Fisher, the team behind Sparklingly Sober, said: “Unfortunately, the choice on the market, especially in many bars, doesn’t excite people so it feels more like a punishment not to be drinking than a positive lifestyle choice. Having our own craft drink manufacturing facility in Scotland gives us the ability to fix that quickly.
“We set to work on creating a non-alcoholic alternative to rosé wine and it has proven particularly popular with hen parties and baby showers as many of the people joining these events do not want to drink alcohol – Sparklingly Sober fits the bill perfectly.”
Sparklingly Sober is available in both 330ml and 750ml bottles and is served in bars and restaurants throughout Scotland.
© FoodBev Media Ltd 2020
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