Spins partners with Mercato to launch e-commerce solution

Wellness-focused data and technology company Spins, has announced that it is partnering with Mercato to launch the largest product attribute-powered e-commerce solution for independent grocery stores in the US.

The company claims that the partnership, which brings together Spins’ product intelligence and attributes data with Mercato’s full-service e-commerce and home delivery services, will set a ‘new standard’ for personalised online shopping.

It will allow consumers to browse and discover products on Mercato’s platform via data-enabled search and to filter based on dietary restrictions and health and wellness preferences.

Consumers will also be able to set health profiles, so the online store is optimised based on their requirements and needs.

As many US consumers comply with orders or advice to stay home amid the current coronavirus pandemic, Spins argues that it is more important than ever for retailers to be equipped to service their customers online, as well as in their physical locations.

“This timely partnership with Mercato enables any retail partner to deliver the industry’s highest standard of personalised shopping, mobile convenience and delivery to their customers, reaching even greater levels of engagement and loyalty,” said Tony Olson, owner and CEO of Spins.

“During these unprecedented times, Spins is committed to aggressively investing in new technologies and partnerships like Mercato that are driving measurable sales growth and increasing loyalty between brick and mortar retailers and their customers.”

Bobby Brannigan, CEO of Mercato, added: “Mercato’s mission is to empower independent grocers with the necessary tools to provide fresh, local ingredients to their communities.

“Supporting sophisticated search technology and providing solutions for customers’ demanding and ever-changing health needs and diet preferences is a necessity in today’s online grocery shopping landscape.

“Spins’ in-depth data and analytics expertise will be invaluable to our valued partners and their customers.”