With Halloween creeping up on us in a couple of weeks, we’ve discovered some of the most original launches to hit the shelves. Get ready to be spooked!
This year, Doritos has launched a black garlic pepper flavour variant.
The spooky snack is only available in Japan and features a jet-black tortilla chip with garlic seasoning. The packaging is just as frightening, featuring a fanged vampire overlooking his castle and graveyard. The snack is only available during October at select stores in Japan.
To get into the seasonal spirit, Mars has launched a butterscotch M&M variant.
The confectionery, labelled M&M ‘boo-tterscotch’, combines the flavours of butterscotch and white chocolate and is currently available across Target stores in the US. The pack design features Red M&M being spooked by ghosts and bats.
Discounter Lidl has launched its largest Halloween collection to date in stores across the UK.
The new range features a range of sweets and brews. But, unlike most brands, Lidl has branched out and launched a Halloween dried pasta product. The tricolore pasta, aimed at children, consists of a mixture of different shapes including spiders, bats and pumpkins.
McVitie’s got into the spooky spirit and unveiled its latest limited-edition cake range for Halloween.
The ‘spook-tacular’ range featured McVitie’s Jaffa Cakes bars in ‘fang-tastic orange’ and ‘batty blackcurrant’ flavours. The brand also launched McVitie’s Penguin cake bars, featuring a new seasonal name and design – McVitie’s Petrified Penguin cake bars. It also launched new McVitie’s Hobnobs in a toffee apple variant. The range is available across the UK in select retailers.
© FoodBev Media Ltd 2021
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