UK brand Spoon Cereals has given its packaging a new look as it aims to inspire consumers to lead healthier lifestyles.
The updated image seeks to match the brand’s key values: healthier, tastier, better and more exciting.
Changes have been made the brand’s three flavours of granola – cherry bomb, cinnamon and pecan, and dark choc zing – as well as its two muesli variants: berry fix and the nutty one.
Marie-Claire Turbett, Spoon marketing manager, said: “The new packaging is a game changer. As a young and motivated team driving to inspire people to live a healthier and better lifestyle we should resemble this in our packaging too. The new packaging is much more vibrant and a pretty addition, filled with goodness, to every kitchen.”
Founded by Annie Morris and Jonny Shimmin, Spoon began as the UK’s “first” breakfast cereal pop-up that allowed people to build their own breakfast bowl.
The brand’s range of granola and muesli is available from Waitrose, Ocado and independent retailers in the UK with a recommended retail price of £3.89.
© FoodBev Media Ltd 2019
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