This is according to the latest Scantrack statistics for hypermarkets and supermarkets during the 12 months to June 2014.
Still spring water had a 41.5% share of total water volume, compared with 39.0% for still mineral water. Sparkling waters accounted for 17.6% and flavoured waters the remaining 1.9%.
In value terms, still mineral water continues to outsell still spring water by a factor of more than two to one. Still mineral water’s value share was 44.3%, compared with just 20.1% for still spring water. Sparkling waters were a far stronger 29.5% and flavoured waters 6.1%.
All water segments have returned to growth in France, with total volume up 4.1% and value up 2.5%, led by sparkling flavoured water volume up 22.3% and still flavoured water value up 22.5%.
Plus ça change, plus ce n’est pas la même chose.
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