Sprite packaging gets hip-hop redesign for summer campaign

Sprite has teamed up with a series of hip-hop artists to promote its redesigned summer cans and bottles in the US.

The limited edition Summer Sprite Cold Lyrics Series features lyrics printed on the cans from six rappers: Vince Staples, Lil Yachty, D.R.A.M., Vic Mensa, Kamaiyah and Kap G.

Sprite manufacturer Coca-Cola said each artist was chosen ‘because of their unique perspective and reputation for staying true to themselves’.

The series aims to build on the success of the Coca-Cola Share a Coke campaign, which saw names printed on bottles and cans.

Director of Sprite & Citrus Brands for Coca-Cola North America, Bobby Oliver, said: “Sprite has always celebrated authenticity and collaborated with a variety of emerging, established and legendary artists.

“This year, the Summer Sprite Cold Lyrics Series is a new way for us to shine the spotlight on cool, crisp, refreshing, lemon-lime Sprite and these six incredibly talented artists who are making their own mark and represent the next generation of hip-hop stars.”

 The lyrics will appear on 16-ounce Sprite cans and 20-ounce bottles and be available for a limited time in stores across the US.