US sweet potato snack brand Spudsy has announced the launch of a new range of gluten- and grain-free Sweet Potato Fries.
Made with Spudsy’s signature sweet potato flour, the new line is vegan and features three flavours: Hot Fry, Vegan Ranch Fry and Cheese Fry.
California-based Spudsy uses sweet potatoes that traditionally end up in landfill due to minor imperfections in shape, size or colour to make its snacks. The brand claims to be on track to ‘save’ 1 million such sweet potatoes by the end of the year.
“It was really important to the Spudsy team that our newest product was something equally as delicious as our classic puffs,” said Ashley Boeckle, CEO of Spudsy.
“We know that these new fries were the perfect addition to fulfil our vision of creating another flavourful, healthy snack while continuing to encourage our brand fans to #savethespud.”
Spudsy’s new Sweet Potato Fries will be available to purchase at select Kroger stores and online via the brand’s website and Amazon.
Last year, Spudsy was named winner of PepsiCo’s second annual North America Greenhouse programme, which aims to support emerging entrepreneurs and brands in the food and beverage industry.
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