Winterbotham Darby-owned Squeaky Bean is launching its new plant-based Chicken Style Bites into Sainsbury’s stores today.
Made from seasoned wheat and pea protein, and featuring a saucy centre, the new snacks can be eaten straight from the pack or heated in the oven for eight minutes.
The bites are available in two varieties: Smokey BBQ, featuring oak-smoked tomatoes and smoked paprika for a ‘sweet grilled flavour’; and Spicy Sriracha, which combines a habanero chilli kick with creamy vegan mayo.
The new offerings are being launched into Sainsbury’s alongside the brand’s recently released Chargrilled Mini Fillets.
Sarah Augustine, co-creator of Squeaky Bean, said: “Our new Chicken Style Bites are designed to deliver taste bud satisfaction for plant-based food lovers when they hit the fridge.
“Delicious hot and cold, the Chicken Style Bites are a convenient way to experience plant-based flavour – fast. By showing just how easy it is to tuck into tasty, we’re pushing people’s perceptions of vegan food.”
With an RRP of £2.50 per 144g pack, Squeaky Bean Chicken Style Bites will be available at 232 Sainsbury’s stores throughout the UK.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!