Plant-based food brand Squeaky Bean is launching a new range of ready-to-eat Cured Meat Style Slices into Tesco stores.
Squeaky Bean’s new Spanish Chorizo Style Slices are made from wheat protein and red peppers, and offer 26g of protein per 100g.
Meanwhile, the Milano Salami Style Slices are made from wheat protein and tofu, seasoned with black and white pepper and garlic. They are also said to be high in protein, containing 27g per 100g.
“For the first time ever, people can buy plant-based versions of continental cured meat favourites, with all the taste, texture and protein of their meat counterparts,” said Sarah Augustine, Squeaky Bean brand manager.
“We know that this is what people crave so we’re really excited to introduce these much-loved and missed flavours into our growing range of products.”
The new offerings also include The New Yorker Style Sandwich Duo of Pastrami Style Slices and plant-based American Style Cheese, which pairs the brand’s Pastrami Style Slices with a cheese alternative made from coconut oil and chickpea flour.
Augustine continued: “Ever since we launched our famous NYC Deli Pastrami Style Slices we saw that customers (who weren’t demolishing the pack in the car before they got home!) love stacking these slices into a melty Reuben sandwich, so we’re making it even easier to enjoy this much-loved classic by putting the two key ingredients together in a convenient Sandwich Duo”.
The new products can all be enjoyed as part of a sharing platter, charcuterie board, salad or sandwich, and bring Squeaky Bean’s line of ready-to-eat plant-based slices to eight varieties.
The Spanish Chorizo and Milano Salami Style Slices have an RRP of £2.50, while The New Yorker Style Sandwich Duo has an RRP of £3.50.
Squeaky Bean parent company Winterbotham Darby and Addo Food Group recently announced that they will come together under a new company name, The Compleat Food Group, following their acquisition by PAI Partners earlier this year.
© FoodBev Media Ltd 2021
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