Squeaky Bean has launched new additions to its plant-based slices range. The new variations include roast chicken, honey roast ham and Applewood smoked ham.
The new flavours are made from wheat and pea vegetable protein and are fortified with vitamin B12, iron and zinc. They also contain over 20g/100g of protein.
The ready-to-eat lunchtime sandwich slices have a ‘delicate’ texture and are coated with seasonings to mimic real meat slices.
Sarah Augustine, Squeaky Bean brand manager, said: “We have only just scratched the surface of what’s possible for vegan Squeaky Bean options at lunch and we’re very excited about this launch and pumped to give everyone another tasty, easy switch.”
She continued: “This will be an area of real innovation as the sector growth accelerates and Squeaky Bean will continue to be at the forefront with a game-changing product pipeline”.
The 120g packs are available in Sainsbury’s from 29 September with an RRP of £3. Roll-out with other retailers is expected to follow.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial