Starbucks has entered into an agreement with Danone that will lead to a new line of smoothies being sold at over a third of its US locations.
The Evolution Fresh juices have been rolled out in more than 4,000 stores across the country in sweet greens, strawberry and mango-carrot varieties, which can be fortified with protein-rich fresh kale or protein powder. After trialling in San Jose, California and St. Louis, Missouri, the company has relaunched the range across Northern California and the Pacific Northwest.
Its introduction will be followed in May by the launch of Evolution Fresh Greek-style yogurt in around half of Starbucks’ US stores, with fruity Greek yogurt cups being further rolled out in American supermarkets during the summer.
The innovations were revealed “as Starbucks seeks to double food sales, and as Danone’s popular Dannon yogurt brand wrestles with Chobani in the popular Greek yogurt category,” Reuters revealed.
Evolution Fresh president Jeff Hansberry said: “I couldn’t be more excited about what these smoothies offer the Starbucks customer. We created a nutritious smoothie with our cold-pressed fruit and juice blends, combined with the delicious, creamy Greek yogurt we developed with Dannon. They are free from artificial sweeteners or fillers, just a unique, wholesome, snack or beverage. We’ve been testing in select stores since last year and our partners (employees) have shared extremely positive feedback, which is one of our major indicators of success.”
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