Starbucks is set to roll out a host of new additions to its stores in Canada – including the introduction of an alcoholic menu.
Beer and wine options will be added to major Starbucks locations in Toronto and other major Canadian cities, and will be accompanied by a small tapas offering and new delivery service that media commentators are already speculating could “shake up the market”.
The new additions are Starbucks Canada’s latest attempts to put distance between it and its closest competitors, Second Cup and the iconic Canadian brand Tim Horton’s. Canada is an important market for the Seattle-based company: it operates more locations there per person than in any other country – including the US.
It follows a trial of alcoholic products in select US stores designed to increase consumer options in the evenings, as we reported back in 2012. Starbucks hopes that the introduction will increase its appeal to women, who account for a reported 60% of the company’s custom.
© FoodBev Media Ltd 2024