Starbucks has extended its partnership with ethical water brand One Water into five new European countries.
The deal will mean that the bottled water in more than 700 of Starbucks’ stores in France, Germany, Austria, Switzerland and the Netherlands will now be exclusively One Water. The move marks the first time that the two organisations’ cooperation has been extended to continental Europe.
It has been announced after Starbucks and One Water celebrated a milestone of £200,000, raised through sales in its UK stores since 2013.
The One Brand, which uses its profits to fund water projects in the world’s poorest communities, has raised over £14 million to date and transformed the lives of over 3 million of the world’s most vulnerable individuals. The £200,000 raised through sales of One Water across Starbucks’ UK stores has brought clean drinking water to over 30,000 people in Ethiopia, where Starbucks sources some of its coffee.
Victoria Steward Todd, director of fundraising for The One Foundation, said: “We’re very much looking forward to expanding our partnership, securing future funds for much needed programmes in Ethiopia and soon in Rwanda – both coffee-growing countries.”
Duncan Goose, CEO and founder of The One Brand, added: “Starbucks have been a very supportive partner for One and we’re delighted at their decision to expand the relationship into brand new markets for us.”
And Frank Wubben, VP of operations – equity stores for Starbucks EMEA, said: “We are committed to helping communities, and we know our customers are too. By now stocking One Water in more than 700 of our European stores, we have a big opportunity to support coffee-growing communities in Africa.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial