Starbucks has launched a new coffee and protein variety of its Doubleshot ready-to-drink beverage range, featuring 20g of protein in every 11oz can.
The new variant combines Starbucks’ coffee with milk “for a smooth, creamy, delicious flavour,” the US-based company claimed. It is currently available in original coffee, dark chocolate and vanilla bean flavours.
It was intended to meet the demands of an increasingly large number of consumers seeking an effective and convenient burst of energy in a morning coffee drink. “It’s the lift from coffee and the power of protein” that will allow consumers to put themselves “in the lead,” Starbucks said.
But the innovation has received criticism from health professionals for the amount of sugar that it contains. Each serving features 20g of total sugars, which is more than one fifth of an adult’s guideline daily amount and twice the amount as a typical can of carbonated soda. But US dietitian Brooke Alpert told the New York Daily News that “none of these sugars are going to do anything for your body”.
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