Schultz was in Bangkok celebrating 15 years in market with Starbucks partners (employees) and to officially open Starbucks’ first community store in Asia, where 10% of sales from Starbucks hand-crafted beverages will be directed to the farming communities of Northern Thailand.
Starbucks Thailand has announced the doubling of its store count over the next five years.
“As I join the team today to celebrate 15 years in market, there is an unparalleled passion our partners demonstrate for delivering the ‘Starbucks Experience’ to our customers in Thailand,” said Schultz. “I have never been more confident in our ability to grow this market, doubling store count over the next five years.
“As we continue to grow, it’s critical that we stay true to our more than 40 years of heritage, continuing to build our business with a focus on taking care of our people, creating moments of connection with our customers and giving back to the communities where we do business. The community store in Langsuan signifies our ongoing commitment to give back to communities, and more specifically, to support and sustain local coffee and farming communities in Northern Thailand.”
Source: Starbucks Coffee Company
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