Starbucks has launched a series of single-origin whole-bean coffees available for a limited time in its US and Canadian stores.
The first offering is Starbucks’ single-origin sun-dried Ethiopia Sidamo coffee, with rich flavours of black cherry and dark chocolate.
The coffee giant said that “Ethiopia is the birthplace of arabica coffee, with a coffee tradition that dates back centuries”.
Starbucks coffee buyer Elliot Bentzen said: “In Ethiopia, coffee is not only a beverage to be enjoyed, but a ceremony that is cherished as an integral part of Ethiopian culture. This ceremony is a sign of friendship and respect.”
While most Ethiopian coffee is typically processed using the washed method, Starbucks began a collaboration with Ethiopian coffee farmers in 2005 to apply a natural processing method on their best beans.
The beans are meticulously tended by coffee farmers in their family gardens, with each cherry ripened and handpicked at the peak of its flavour. The coffee cherries are spread on raised beds in the hot sunshine, and each bean absorbs flavours from the fruit as it dries.
“When success of this quality is achieved, it produces an extraordinary coffee with notes of chocolate, fruit and blackberry with a hint of jasmine.”
© FoodBev Media Ltd 2022
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