Starbucks and Nestlé are looking to capitalise on projected growth in the creamer category with the launch of Starbucks Creamers in the US.
Going on sale as of August, the line will be available in three flavours inspired by beverages served at Starbucks cafés: caramel macchiato, white chocolate mocha, and cinnamon dolce latte.
The launch marks the first time the Starbucks brand has entered the refrigerated creamer category and comes after Nestlé paid $7.15 billion for exclusive rights to sell Starbucks’ line of packaged products.
Less than a year from inception to shelf, Starbucks Creamers are the fourth product platform developed since the companies formed the ‘global coffee alliance’. In February, Nestlé launched its first line of Starbucks-branded coffee products.
Three flavours will be available from August: caramel macchiato, white chocolate mocha, and cinnamon dolce latte.
“Nestlé has been a leader in the creamer category since launching Coffee-Mate in 1961 and we continue to innovate and help drive category growth,” said Daniel Jhung, president of beverage, Nestlé USA.
“In our work with Starbucks through our global coffee alliance, we saw the opportunity to introduce Starbucks Creamers as a new way for consumers to enjoy the Starbucks café flavours they know and love from the comforts of their home.”
Duncan Moir, president, global channel development at Starbucks, added: “We know that Starbucks customers are passionate about their coffee and with Starbucks Creamers we are delighted to give them another way to enjoy their favourite Starbucks experience and flavours at home and outside of our cafés.”
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