Starbucks has re-released its iconic red cups in the run-up to the holiday season. The brand first unveiled the festive cups in 1997, in an effort to generate excitement for the holidays, and the latest re-release marks the 17th time the cups will circulate around city streets and shopping malls.
Starbucks’ new red cups feature hand-painted graphics and type and many artists contributed to the latest on-pack designs.
Marisa Crane, one of the Starbucks artists, said: “To give each element in the design its own unique personality, we all fanned out to our cubicles and painted starbursts, trees and other elements that we later collaged together.”
The idea for the theme of this year’s holiday, ‘Let there be bright’, came from Stephanie Vandenack, a writer on the Starbucks Creative team.
“The big idea is that when we all come together, we are stronger and brighter,” said Vandenack. “You can see that notion expressed in the vitality and movement in the holiday cup design. It captures the brilliance of the holidays.”
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