Stella Artois has extended for a second year its partnership with Water.org, the safe water and sanitation charity co-founded 20 years ago by Hollywood actor Matt Damon.
The partnership will help the two parties to “cement its commitment to help provide access to clean water to people in the developing world and to drive awareness of the 663m people around the world living without water”.
Stella Artois has relaunched its Buy a Lady a Drink programme, which last year enabled Water.org to provide more than 290,000 people in the developing world with five years’ worth of clean water. Last year’s campaign focussed on women’s long journeys to collect clean water, while this year’s campaign will showcase the positive impact that access to clean water can have.
It will also seek to inspire the public to leave a positive mark on the world, encouraging consumers to join the Buy a Lady a Drink movement by purchasing one of three new exclusive and limited-edition Stella Artois chalices. The chalices feature designs from artists Daniel Cortez Torres, from Peru; Kenya’s Wini Awuondo; and Haitian Michele Manuel. Each design represents the specific water-related problems faced by women in the respective countries – including drought, lack of access and contamination.
The limited-edition chalices have been designed by artists from Peru, Kenya and Haiti.
The Belgian brewer will provide a further five years of clean water for one person in the developing world for every chalice that it sells.
The brand, now owned by Anheuser-Busch, pointed out that water was an essential ingredient in the brewing process; company-wide, Anheuser-Busch used almost 1.5bn hectolitres of water in 2014, or 3.23 hectolitres per hectolitre of production.
Stella Artois global vice-president Todd Allen said: “Through our partnership with Water.org, we want to leave our mark by helping women and their families who have been affected by the global water crisis. In 2015 we helped over 290,000 people in the developing world – and this year we aim to have an even greater impact.”
Water.org co-founder Matt Damon said: “I’ve seen how the lives of women and their families can change when they get access to clean water. Access to water means access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s Buy a Lady a Drink campaign helps us tell this story – and gives consumers the chance to help us change it.”
And Water.org co-founder and CEO Gary White added: “Water.org is committed to making clean water accessible so everyone in the world has the opportunity to prosper. We’re proud to partner with Stella Artois again this year to help us change more futures around the globe.”
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