AB InBev has expanded its Stella Artois range with a new holiday limited-edition beer called Midnight Lager.
The seasonal beer is described as a black lager with notes of Belgian dark chocolate and freshly brewed espresso. It has a 5.4% ABV and offers a new design with a black and gold look that is ‘inspired by the midnight sky itself’.
Lara Krug, vice president of Stella Artois said: “Stella Artois was originally brewed as a holiday gift for the town of Leuven in Belgium, so we know a thing or two about the holiday season and wanted to give a new gift to our consumers.
“The rich taste of Stella Artois Midnight Lager along with the deep, warm notes perfectly complements the cold crisp weather and will be the brew worth toasting with this holiday season. We’re excited to kick off our holiday spirit a little early this year on Halloween in Sleepy Hollow!”
Midnight Lager will be launched on Halloween night in a variety of bars in Sleepy Hollow, New York with its national release across the US to follow on 4 November.
© FoodBev Media Ltd 2022
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